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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Additional Predictably Irrational: The Hidden Forces That Shape Our Decisions Information

  • Why do we go back for second helpings at the unlimited buffet, even when we take a 50-cent aspirin?

    • Why do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers.

      • Why do we make astonishingly simple mistakes every day, but we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers.

        • Why do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers.

        • Why do we make the same types of mistakes, Ariely discovers. We fail to understand the profound effects of our emotions on what we already own.

          Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

        • In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways.

          We consistently overpay, underestimate, and procrastinate. Blending everyday experience with groundbreaking research, Ariely explains how to break through these systematic patterns of thought to make better decisions.


          Predictably Irrational will change the way we interact with the world—one small decision at a time.

 

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